By Michael Feeley

Leading sanitary protection brand Lil-Lets has appointed integrated marketing agency Brass as its social media consultancy, following a competitive pitch.

Brass assume responsibility for Lil-Lets’ social strategy and content creation, while also supporting the brand’s ATL campaigns set to launch later in the year.

Joanne Mintz, UK marketing manager at Lil-Lets, said of the appointment: “Brass delivered a compelling social pitch which demonstrated great strategic thinking backed by a wealth of insight – they’d really taken the time to understand our brand and the feminine protection category. Brass is a great fit for us – their approach, creative ideas and extensive social Read full story ›

Source: The Drum