By Danielle Long

Lilydale is urging Australians to embrace a “free-range” lifestyle and spend more time outdoors in a new national campaign.

The premium free-range chicken brand is championing a simpler, more balanced way of living in response to new research, which revealed Australians spend 91% of their week indoors.

The national campaign, which was created by M&C Saatchi, launches with a film manifesto that aims to remind Australians of the benefits of living free-range.

Yash Gandhi, head of marketing at Lilydale, said the free-range lifestyle was “more than a campaign line or a product choice, it’s a state of mind”.

“Activating and encouraging that philosophy in Read full story ›

Source: The Drum