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Line takes on Snapchat and Facebook with selfie app launch

on May 27, 2016 | 0 comments

By Charlotte McEleny

Japanese messaging app Line has launched egg, a selfie app that layers on 3D masks to photos and videos.

Much like the filters on Snapchat and the now Facebook-owned MSQRD, the app recognises a person’s face and the movements of the face, allowing the filters to change based off the movements of the face.

Line has partnered with Warner Bros on its upcoming DC Comics release Batman v Superman: Dawn of Justice, launching with a special filter for the film.

Line also plans to integrate its own popular characters into the app, including the Line character Choco. The app also lets people swap Read full story ›

Source: The Drum