By Ronan Shields

A little under a month of the announcement of its sale to Microsoft, LinkedIn has further bolstered its offering to advertisers with the announcement of conversion tracking capabilities to help brands better understand ROI from sponsored content and text ad campaigns on the professional network.

LinkedIn product manager Divye Khilnani made the announcement via a post on the professional network’s official advertiser insight blog, detailing the latest additions to LinkedIn Campaign Manager, adding that updates mean businesses can track how many leads, sign-ups, content downloads, purchases, and other specific results their campaigns yield.

“With conversion tracking, you can understand Read full story ›

Source: The Drum