LinkedIn launches ad services for B2B brands outside of its own walled garden
The social platform has launched two products that will allow B2B brands to search for sales leads and place ads across various professional websites as well as its own. Previously it had provided targeted advertising options within its own feed and display ads on its platform with its LinkedIn Ads service.
LinkedIn’s Lead Accelerator claims it can capture missing details of professionals who have visited brand websites by overlaying anonymised LinkedIn data over the brand’s site traffic.
The social network says in a statement that, out of the visitors of a typical brand website only 5% provide an email address. The service Read full story ›
Source: Marketing Week
