By Josh Graff

When Spedan Lewis took control of the UK retailer John Lewis in 1929, he didn’t start the journey towards high-street domination with slick advertising campaigns. His initial priority was to turn his employees into partners with a radical ownership structure that gave them a share of the company profits, aligned their interests with that of the business and made the John Lewis Partnership a place where the most talented and capable could see the value in working.

In other words, Spedan Lewis knew that any brand he could create wouldn’t be of much value without a talent brand to match.

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Source: The Drum