LinkedIn’s Most Engaged Marketers 2014: XChanging, SMG, and Coca-Cola Enterprises top the list
Coca-Cola Enterprises, media agency Starcom Mediavest (SMG) and XChanging have come top of LinkedIn’s most engaging marketers on the professional social network.
The LinkedIn ‘Most Engaged Marketers 2014’ competition highlighted the UK marketers using the platform to their best advantage, not only for their personal brand, but also as an extension of their organisation.
Gareth Case, global marketing director of XChanging topped the rankings, he said: “LinkedIn is an invaluable tool for me in my role. I use it to leverage marketing and industry insights as well as distributing my own thought leadership pieces on B2B marketing.”
He concluded that the platform helped Read full story ›
Source: The Drum
