By Jennifer Faull

Retailers must ensure they listen to their customers when it comes to experimenting with and testing new in-store technologies such as Beacons, according to IMRG chief operations and policy officer Andrew McClelland.

Speaking to The Drum ahead of the eCommerce Expo in October, for which The Drum is media partner, he said: “We need to listen far more than we have done in the past”.

He stressed that in the past retailers have been guilty of adopting the latest technologies for the purposes of connecting with a few of their consumers, despite being aware that it is a bug bear Read full story ›

Source: The Drum