By Minda Smiley

Idaho-based Litehouse, maker of salad dressing and dips, has rolled out a campaign that positions its dressings as a cut above those of its competitors because of their premier placement in the produce aisle.

The campaign, which was created by Litehouse’s agency of record Wongdoody, cleverly draws attention to the fact that many of the dressings found in the dressing aisle of grocery stores are full of mysterious ingredients and additives, which is likely why they will not go bad at room temperature.

In a thirty-second TV spot, a family of four gathers for what appears to be a normal dinner. But Read full story ›

Source: The Drum

By Minda Smiley

Idaho-based Litehouse, maker of salad dressing and dips, has rolled out a campaign that positions its dressings as a cut above those of its competitors because of their premier placement in the produce aisle.

The campaign, which was created by Litehouse’s agency of record Wongdoody, cleverly draws attention to the fact that many of the dressings found in the dressing aisle of grocery stores are full of mysterious ingredients and additives, which is likely why they will not go bad at room temperature.

In a thirty-second TV spot, a family of four gathers for what appears to be a normal dinner. But Read full story ›

Source: The Drum