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Liverpool FC gives fans that little bit 'Xtra' with website overhaul

on Nov 11, 2014 | 0 comments

By John McCarthy

Liverpool Football Club has launched LFC Xtra, an international fan site designed to provide English speakers with exclusive club content as an extension of the official website.

LFC Xtra will provide fans with daily news, features, videos and quizzes specifically tailored for an on-the-go audience.

The responsive-design based site was created in response to a survey from overseas fans which found that they were keen to receive engaging content about the players.

Paul Rogers, head of international development at Liverpool FC, said: “We wanted to create an online experience that’s different from what any other club in the world has done with Read full story ›

Source: The Drum