Liverpool FC look to capture Asian audiences with new Chinese TV deal
Premier League giants Liverpool have furthered their brand push into Asia with an extension to their partnership with leading Chinese video service provider PPTV who will produce a Liverpool-themed television set next year.
The new agreement extends the one year deal signed in February this year with the Shanghi-based company.
Under the agreement PPTV will produce a limited release of 5,000 Liverpool-themed TVs which will feature the club’s logo on the surface and on the start-up screens of the sets. The company will also become the TV and STB partner of the Merseyside club in China.
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Source: The Drum
