Lloyds Bank Christmas ad promotes its new partnership with Apple Pay
Lloyds Bank has launched a £4 million Christmas campaign promoting its partnership with Apple Pay.
A new 40 second ad, created by RKCR/Y&R, has rolled out across national TV and online promoting Lloyds Bank’s new partnership with Apple which now allows its customers to use their bank cards for purchases through Apple Pay.
The ad, titled #loveyoutothestars, shows a young girl pursuing the impossible Christmas present of giving her mother a star before her dad comes to the rescue with Apple Pay. The ad closes with a touching moment showing the girl saying “I love you to the stars” with her mother Read full story ›
Source: The Drum
