London, New York, Tehran? Why marketers need to keep their eyes on developing cities
Marketing and media industries have historically infiltrated emerging cities too late in the game, according to the Economist Intelligence Unit’s Alasdair Ross.
The global product director delivered the key note speech at this year’s Festival of Marketing Global, sparking the industry crowd’s industry with statistics on the potential of previously ignored cities such as Addis Ababa, Hangzhou and Karachi.
Speaking to The Drum, Ross highlighted that brands and agencies should analyse a range of metrics when searching for a new emerging market in which to do business. “What you should really be considering is things like household income, but also Read full story ›
Source: The Drum
