London Pride puts a spring in its step with outdoor campaign
By John Glenday
Ale brand Fullers London Pride is gearing up to launch a new outdoor campaign this spring which plays on its brewing heritage.
The Corner has produced three poster designs to communicate the ales heritage, craft and connections with London in an effort to differentiate the brand in the market place.
Two of these focus on how London Pride came to acquire its name and the relationship the drink has with various Thames-side pubs. A third spot depicts an empty pint glass, a recurring London Pride motif.
The campaign will see 440 outdoor ads placed around London with the hero in Piccadilly Circus.
Source: The Drum
