London Pride taps legendary weatherman Michael Fish for rainy day beer give away
‘When it rains it pours’, or at least it does according to a new campaign from the London Pride brewery which has installed former BBC weatherman Michael Fish as an ambassador, leading a giveaway scheme on social media.
For the whole of February, the campaign will give Londoners a free pint of London Pride’s finest, every time it rains, in a live feed broadcast by the brand, featuring the iconic weatherman.
Viewers are encouraged to claim their pint via the social media feeds, which can be redeemed at a majority of Fuller, Smith and Turner’s 196 Tenanted pubs and 196 Read full story ›
Source: The Drum
