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Looking back at the ads driving Unilever's charge to stop stereotyping

on Jun 22, 2016 | 0 comments

By Staff Writer

Persil

After Unilever today made a public declaration of intent that it will stamp out gender stereotypes from its advertising, we take a look at some of its brands’ previous campaigns which would have fallen foul of this new approach.

Axe

Axe has been criticized a number of times over the years for its sexist advertising. For example, in a 2013 ad for its Black Chill body spray, the brand stated that “the world is facing one of the biggest crises in the history of history: girls are getting hotter and hotter,” causing guys to “lose their cool.” At the time, founder Read full story ›

Source: The Drum