By Nick Tate

This week we reflected on Back to the Future’s attempts to predict the future for brands, and found out just how difficult it is to guess what might happen in 30 years’ time. Undeterred, Nick Tate gazes into his crystal ball to tell us what marketing might look like three decades from now.

If Michael Fish has taught us anything, it’s that the future, whether that means tomorrow or 30 years from now, is difficult to predict. Wikipedia’s only insight into 2045 comes in the form of Critters 4, set in that year. But if that is any indication of Read full story ›

Source: The Drum