By Alison Millington

It will trial a mobile app over the summer which will allow the MCC to test ways of creating a “connected stadium” by improving its food and beverage offering, managing queues and directing visitors towards different on-site facilities from their iPads or mobile phones.

The app will also provide promotional opportunities for fans with the MCC looking to trial beacon technology to push offers.

Marylebone Cricket Club’s digital manager Ian Treseder told Marketing Week: “We may use WiFi access points, but beacon technology would allow us to see where people are in the grounds and push offers and promotions to them if Read full story ›

Source: Marketing Week