By Natalie Mortimer

L’Oréal will work with incubator Founders Factory to become its partner for investments in beauty tech startups as the cosmetics business looks to setup the right arm’s length approach to innovation.

The world’s biggest cosmetics company is all too aware of the challenges to drive material innovation and its latest venture aims to help solve two of the most complicated – talent and executive level support from both start-up and brand.

Both have already been explored to some extent via its own technology incubator in San Francisco which has spawned a several innovations including a virtual make-up coach Makeup Genius. Now, under Read full story ›

Source: The Drum