L'Oreal's chief digital officer on what it takes to find the right start-up partner
This week, L’Oréal revealed that it will begin work with start-up incubator Founders Factory, becoming its partner for investments in beauty tech as the cosmetics business looks to setup the right arm’s length approach to innovation.
L’Oréal and Founders Factory will invest and grow five early stage startups and co-create two new companies from scratch every year. The Drum caught up with Lubomira Rochet, chief digital officer and member of L’Oréal’s executive committee, to find out more about how the brand arrived at the partnership.
Why choose Founders Factory over other accelerator schemes?
It was really the ambition of the Read full story ›
Source: The Drum
