By Kyle O'Brien

Los Angeles went from zero football teams to two in the last couple of years, and now the Rams and the Chargers are in-town rivals trying to grab the biggest and most loyal fan base. But a new campaign for the Los Angeles Chargers from Saatchi & Saatchi shows that the ‘Fight for LA’ won’t be won just by the team being there.

The advertising campaign highlights the team’s return to the city it originally called home and points to the start of the 2017 NFL season.

Inspired by the commitment of the Chargers and the Spanos family – Read full story ›

Source: The Drum