By Charlotte McEleny

The creativity of the industry is under the microscope once more as the biggest global advertising event and awards takes place in the South of France. Cannes Lions is one of a handful of chances the industry gets to take stock of the quality of its output at a global level but when you take this step back, some interesting trends can emerge.

From a geographical view, it is no surprise that developed markets like the US and UK are heavily awarded but with the likes of Brazil consistently ranking highly, the lack of Asia representation at the top is conspicuous Read full story ›

Source: The Drum