Lotto looks to build ‘bigger personality’ with star-studded campaign
The campaign features a series of behind-the-scenes style mini-films in an effort to convince the nation to buy tickets to make sure the celebrities don’t win due to the outrageous things they plan to do with the money.
Piers Morgan’s film, which shows him planning the construction of a seaside pier called Piers’ Pier, rolled out on TV last night (5 July). Price’s plans to launch a 24-hour TV channel called “Katie TV” will be showcased in a video launching this weekend, while a third celebrity will join the campaign in mid-July.
The campaign, created by AMV BBDO, Vizeum and Camelot’s in-house Read full story ›
Source: Marketing Week
