Love Has No Labels geo location game from Ad Council champions diversity and inclusion at PAX West
By Kyle O'Brien
The Ad Council‘s Love Has No Labels campaign is returning to the Penny Arcade Expo in Seattle, (PAX West) September 1-4, one of the largest consumer gaming events in the country, to debut ‘The League of Extraordinary Humans,’ a mobile geo-location game.
The game features a diverse group of everyday heroes fighting for love and inclusion, including competitive gamer Mike Begum, aka ‘BrolyLegs’, transgender advocate Jazz Jennings, and long-distance swimmer Diana Nyad.
Created by Artifact Technologies, the geo-location game will challenge users to rethink bias as they collect digital cards featuring these everyday heroes. Players will receive messages through the Read full story ›
Source: The Drum
