By Sarah Vizard

Harvey Nichols’ loyalty scheme is a mobile app that offers customers points for pounds spent, as well as perks and rewards for their spend. There will be no plastic card for the wallet and no coupons mailed out to participants, with everything done via the app.

Kerem Atasoy, the retailer’s head of digital marketing, says there are clear advantages to launching a mobile loyalty scheme. It can collect “great data” to offer personalised offers and communications.

It can also be “agile”, updating the app quickly to reflect customer feedback and responding to changing business needs.

Razorfish’s head of planning Neil Fairfield believes mobile Read full story ›

Source: Marketing Week