Loyalty not scale is how the Guardian plans to survive the new media onslaught
It may have chased traffic in the past but the Guardian is now doubling down on reaching those engaged with the brand as it attempts to secure its future amid the rise of new media.
The newspaper is not that big in comparison to those it deems its real competitors now – Facebook and Google. That was the admission from the publisher’s executive editor of digital, Aron Pilhofer, who said the Guardian is a “blip on the scale of its real competitors”. Stuck in “this middle place” – neither legacy or digital-only – the business is scrambling to get itself on Read full story ›
Source: The Drum
