By Mike Cullis

Marks & Spencer is experiencing a bit of turbulence. Its half year sales reported slides in most areas, most notably in its fashion offering – and this has caused scepticism over the success of its new loyalty programme, Sparks, which the retailer hoped would draw in new customers.

Whilst it’s too early to tell what impact Sparks will have on its sales margins, I’d argue it’s never sensible to pin your hopes of revival on a loyalty scheme. People buy brands, not transactions. What the brand stands for and the product and experience it offers matters most. Yet most Read full story ›

Source: The Drum