By Jennifer Faull

Creative shop Lucky Generals has invested in a sports marketing startup as the agency looks to expand its offering three years after opening its doors.

Called Dark Horses, the company is led by Simon Dent, formerly business director at BBH Sport. Lucky Enterprises will own a majority share in the business but Dent will also own a significant stake.

It will sit within Lucky Generals’ Clarkenwell office and while it will pitch independently and have its own clients, Dark Horses will also be able to tap into Lucky Generals creative resources.

Likewise, the creative agency will be able to lean on Read full story ›

Source: The Drum