Lucky Generals sells majority stake to TBWA, founders to remain
Lucky Generals has sold to TBWA following several months of negotiations.
The Omnicom agency will take a majority stake with the three founders – Helen Calcraft, Andy Nairn and Danny Brooke-Taylor – to remain in their existing roles and retaining a significant minority share in the company.
The new structure will see TBWA form a sub-group in the UK, consisting of Lucky Generals and TBWALondon, and both will continue to operate as two separate brands within the new group. The agency said it mirrors the set-up it has in Germany, where TBWA and HEIMAT operate a similar two-pronged strategy.
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Source: The Drum
