Lucozade and Coca-Cola on public health hit list in new campaign against sugary beverages
The British Soft Drinks Association (BSDA) is defending its members today (9 May) as Liverpool City Council unveils a new public health campaign dissuading parents from giving their children sugary beverages.
“Is your child’s sweet tooth harming their health?” comprises out of home billboards that display how many sugar cubes are in soft drinks such as Lucozade, Coca-Cola and the fruit juice-based Tropicana.
The posters have been placed in high-footfall locations such as children’s centres, doctors surgeries and hospitals. The initiative aims to combat what the council describes as “an alarming level of tooth decay in young chidren in the Read full story ›
Source: The Drum
