Lucozade synchronises digital outdoor ads with radio spots as part of £14m brand revamp
Lucozade is matching digital outdoor ads with radio spots across the UK as part of the first major push for its Energy brand since it was acquired by Suntory in 2013.
Ads for the drink appear across Primesight’s new 48-sheet network in tandem with radio spots hosted on GTN stations such as Global, Bauer and Absolute Radio, allowing drivers nationwide to see and hear promotions while they’re traveling.
It will run during the latter half of June and aims to generate sense of immediacy around Lucozade Enerrgy’s ‘Find Your Flow’ messaging for ‘Everyday Strivers’ – a demographic the business devised from detailed Read full story ›
Source: The Drum
