Lufthansa rapped by ASA over ‘unfair’ ad for seat sale
The Advertising Standards Authority (ASA) has banned a Deutsche Lufthansa sale advert after a complaint that the promotional price only became available on the last day of the sale.
The ad, which featured on Lufthansa’s website, offered a return flight to Hong Kong from £3,399. When clicking through to the booking page consumers were led to a separate page that stated “book before 19 November 2013 for travel between 13 January 2014 – 31 March 2014.”
A complainant challenged whether the promotion had been carried out fairly, because the sale price only became available on the last day of the Read full story ›
Source: The Drum
