By Gillian West

Lupus Films, creator of new animated series Toot the Tiny Tugboat, has worked with Colourful to develop a brand platform and visual identity for the series airing on Channel 5’s ‘Milkshake!’ from this week (Monday 20 October).

Aimed at three to six-year-olds, Colourful helped Lupus Films think about the market and how Toot could compete as a brand with its own distinct ethos as it progresses into merchandise and licensed opportunities.

For the project brand consultant Emily Penny formed a team with designers Katie Steel (Supafrank) and Chloe Robertson (Poppi Design), of the branding Penny said: “While there is clearly an opportunity Read full story ›

Source: The Drum