Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Lyft shifts gear on self-driving car ambitions with creation of engineering division

on Jul 24, 2017 | 0 comments

By John Glenday

Ride hailing app Lyft has signaled its self-driving car intent with the formation of a new division dedicated solely towards positioning itself in the front seat of autonomous vehicle research.

The firm is said to be aiming to recruit ‘hundreds’ of engineers to staff the California-based venture as the business start-up puts its money where its mouth is.

Marking a significant change of gear from previous statements, where Lyft vowed to leave the development of self-driving systems to others by opening up its ride-hailing service to official partners. Now it seems Lyft is determined to take a front Read full story ›

Source: The Drum