Lynx entrenches ‘progressive’ brand purpose as it unveils new global campaign
The global campaign, created by 72andSunny, will be based around the launch of a new range of male grooming products. Kicking off on 18 January in the US and late March in the UK and nine other markets, the brand’s campaign – ‘Find your Magic’ – will span TV, print, social and outdoor and include custom digital content created in partnership with Vice.
Rick Strubel, Lynx’s global vice-president, told Marketing Week the brand was at a stage “where it was time for a change”.
He explained: “This is a brand that wants to reflect the way men see themselves. We need to Read full story ›
Source: Marketing Week
