By John Glenday

Deodorant brand Lynx has launched a new campaign seeking to raise awareness of male suicide after joining forces with the charity Campaign Against Living Miserably (CALM).

The reactive marketing campaign will kick off with #BiggerIssues digital posters juxtaposing the blanket coverage given to trivial matters such as fashion and soaps versus society’s recalcitrance to discuss harder topics such as suicide.

These will be updated in real time every two hours to reflect the time period in which a man takes his life in this country

Culminating with International Men’s Day on 19 November with a complementary social and digital activity, the campaign will Read full story ›

Source: The Drum