Lyst 'Canine Collection' stunt criticised by animal welfare groups as social media shows the bark behind its bite
Lyst has incurred the wrath of animal lovers online after launching a campaign pretending to hand deliver puppies in a bold pivot from attire sales.
From Monday 9 May, the fashion company started supposedly selling select breeds of dog on Twitter under a new brand, ‘the Canine Collection’.
The hoax claimed that the animals could help customers “compliment” their summer outfit “with a four legged friend”. The dogs were listed in sizes, much like clothing. As a nation of animal lovers, the unclear commoditisation of man’s best friend was quick to mobilise a steady stream of complaints.
The social media campaign seemingly came Read full story ›
Source: The Drum
