By Leonie Roderick

The ecommerce fashion brand, that enables customers to shop from multiple retailers within its own platform, is releasing a 10 poster ad campaign today (16 November) that will appear for a month across a variety of media.

This will include billboards in New York and London, as well as taxi media, experiential street marketing and blogger tie-ups.

Each of the 10 images is accompanied by a provocative headline and backed up by a Lyst-owned data observation. For example, “Bell End” highlights London searches for flared jeans, while other posters include the phrases “Drop more acid” and “Get high”, referring to British shoppers Read full story ›

Source: Marketing Week