Lyst launches inaugural ad campaign and hires Paddy Power MD as first CMO
Fashion ecommerce platform Lyst has launched its first brand advertising campaign and brought on board former Paddy Power MD Christian Woolfenden to head up its marketing.
Lyst, which has an inventory of over 3 million fashion products across 11,000 designers, will run the Anomaly-created campaign for a month across a variety of media, including billboards in New York and London using local data insights, print executions, taxi media and experiential street marketing as well as global social and influencer marketing campaigns.
The creative is a departure from more conventional high fashion advertising and centres on 10 images that are Read full story ›
Source: The Drum
