By Kyle O'Brien

Maybelline is veering away from the high-gloss glamor of the standard makeup ads to dig deeper into three distinct New York personalities with its “A New York Minute” video series, in collaboration with Made to Measure (M2M), a premium fashion video network that covers the world of fashion and style through fresh and culturally relevant storytelling.

M2M, started by IMG in late 2015, launched the branded content series for Maybelline New York to coincide with the start of New York Fashion Week. In the “Maybelline New York Presents: A New York Minute” series, three women star in their own Read full story ›

Source: The Drum