By Natalie Mortimer

Macmillan Cancer Support has appointed digital creative agency The Minimart to join the charity’s roster of digital agencies and to develop digital creative to build on the charity’s integrated Not Alone campaign strategy.

Having previously worked on a number of successful digital projects with the charity’s fundraising team, The Minimart will now aim to engage an online audience and connect with them on an emotional level to get Macmillan’s message across.

Ed Chilcott, founding creative partner, said that as the number of people living with cancer continues to rise, it will “become harder and harder” for Macmillan to offer the Read full story ›

Source: The Drum