Macmillan Cancer defends itself after allegations it has attempted to hijack ALS Ice Bucket Challenge
Charity Macmillan Cancer has been accused of attempting to hijack the Ice Bucket Challenge currently being taken by well-known faces around the world, away from the ALS Association.
The Ice Bucket Challenge, which as of Sunday 24 August had made $70.2m worldwide in donations for the charity that attempts to battle Motor Neurone disease, has been taken by a diverse range of personalities such as Will Smith, Shakira, Bill Gates and Scotland’s First Minister, Alex Salmond.
That’s quite a soaking! Well done guys RT @CdStEvEuK: @macmillancancer https://t.co/RdqmzSB2KR
— Macmillan Cancer (@macmillancancer) August 23, Read full story ›
Source: The Drum
