Macmillan’s ‘Brave the Shave’ campaign comes under fire
Cancer charity Macmillan is battling a backlash to its fundraising campaign, ‘Brave the Shave’, which asks people to shave their heads to “stand proudly alongside men, women and children with cancer.”
So far this year, 22,000 people have been sponsored to shave their heads, raising £2.9m. Last year the campaign raised £4.4m.
However, The Times reports that a number of cancer survivors have said that the campaign is “patronising and offensive”.
“There is nothing brave about shaving your head. Shave your head, shave your eyebrows, pull out your eyelashes, endure surgery, chemotherapy, radiotherapy, hormone therapy and all the never-ending, permanent side Read full story ›
Source: The Drum




