Made.com creates ‘live in’ shop window to highlight the bed as the centre of the home
Made.com has rolled out a stunt to hit home the fact that the bed is the centre of the home, backed by research showing the plethora of activities that take place there.
Looking to highlight the ever-shrinking size of people’s living space, especially in London, the brand found that the bed has overtaken the sofa as the most used piece of furniture in British homes.
A quarter of respondents in a survey of 2,000 said that they eat at least one meal a week in bed with that number rising to 55 per cent of 18-24s. A quarter also regularly work from Read full story ›
Source: The Drum
