Magazine ABCs: Digital editions and free titles enjoy further growth
By Ben Chadd
Ben Chadd, senior investment manager at Havas Media, runs the rule over today’s report on magazine sales from the Audit Bureau of Circulations.
Digital Editions
Today’s ABCs show there is still a growing appetite for digital editions, with titles seeing huge increases in their digital circulation period on period (PoP), namely Economist which has seen its circulation bolstered 72.3 per cent.
Niche/specialist content remains a key driver for digital editions, with Good Food, BBC History and Slimming World making it into the top 10, alongside film specialist titles such as Total Film and Empire.
The figures show that there is a definite skew Read full story ›
Source: The Drum




