'Magazine media must act as a bridge between audience and sector'; report from the PPA Festival Editor's Panel
A panel of media experts discussed the changing role of the editor during a panel at last week’s PPA Festival, which offered insights and advice on the use of video, the effects that the change in a commercial strategy can have in publication’s outlook, engagement strategies and the pressures the role entails.
Presented by Heat editor, Lucie Cave, the panel was made up of Sam Barcroft, founder and chief executive of video producer, Barcroft Media, Chris Hewitt, news editor of Empire, Caroline McGinn, editor and chief of Time Out London, Mimi Turner, marketing director of The LAD Bible publisher, 65twenty.
Source: The Drum
