Mail Online and The Metro saw mobile traffic outstrip desktop in last year, says NRS survey
Major newspapers, including the Mail Online, The Daily Mirror and The Metro, saw their combined smartphone and tablet traffic outstrip desktop over the last year, according to statistics from the National Readership Survey (NRS).
The survey, which questioned 36,000 consumers on how they accessed news online, showed that the Daily Mirror attracted 6.2 million monthly readers from mobile devices, compared to 4.9 million on desktop computers between July 2013 and June 2014.
Meanwhile Mail online generated 10.8 million views on mobile devices, compared to 9.6 million on desktop computers, while the Metro saw a total 3.6 million views come via smartphones Read full story ›
Source: The Drum
