By John McCarthy

High-end alcohol retailer Majestic Wine is ditching its six bottle purchase limit in a bid to attract supermarket customers with a clearer pricing system.

The brand, which has over 200 stores in the UK, has u-turned on its six bottle minimal order pricing scheme, with new chief executive Ryan Gormley looking to alter how the brand is perceived by the public.

To do this, he stripped back the restrictive rule which was increasingly out-pricing or inconveniencing shoppers looking to pick up a single bottle for dinner. Having run single-unit sales across a number of stores without the bottle restriction, the brand is Read full story ›

Source: The Drum