‘Major intervention from advertisers is needed to deal with fraud’
Earlier this week, the World Federation of Advertisers (WFA) issued a report warning that levels of ad fraud could potentially become so rampant, that criminals could be extracting as much as $50bn of value out of the industry by 2020.
Addressing the problem is not an easy endeavour due to (as raised by UK trade body JICWEBS) the authorities are woefully underfunded when it comes to pursuing such criminals. Meanwhile, the WFA advised advertisers to apply caution when it comes to monitoring how their online budgets are used, especially when working with partners.
The Drum has since spoken with Mikko Kotila, author Read full story ›
Source: The Drum
