Major Lazer creates a musical beat for Tuborg as the search for global artists to reimagine it commences
Danish lager brand Tuborg is entrenching further into the world of music (and its creation) with Tuborg Open – a campaign looking to showcase how truly diverse the music stylings of global artists can be.
American electronic music trio Major Lazer, Diplo, Jillionaire and Walshy Fire, will be on the hunt for three music stars to experiment with the Tuborg beat, a musical foundation, featured in the video below, that artists can make their own.
The first of three collaborations will feature Russian hip-hop star Scriptonite, who will look to tie the beat into his unique sound. The following collaborations will Read full story ›
Source: The Drum
